Life got kind of busy there for a while, and I took a break from MediaBistro’s Ad Copywriting Certificate Program. But I’m back now, and ready to share what’s going on in the next course: Copywriting for the Web.
This week was week one, so it was mostly introductions and settling in to the program. It’s a six-week course with a challenging, jam-packed syllabus. The class looks to be more promising than the last for a few reasons:
- This is not the instructor’s first time teaching the course.
- I’m more comfortable turning assignments from this course into portfolio pieces. (I can’t design an ad to save my life. But respectable looking website templates are pretty easy to come by.)
- While an obsession with Mad Men made me think I wanted to do more print, TV and billboard advertising, the truth is I don’t. Web and interactive copy—that’s my thing.
- It’s not the holiday season anymore, and I feel like I’ve gathered my wits some.
I’m working on Assignment 2 for this week, which includes picking from a couple of instructor-provided options to create web copy. I’ll be writing a home/landing page, an about/mission page, a banner ad, and identifying audience segments and writing relevant social media content for three social media platforms. (I’m going with the obvious here—Twitter, Facebook and LinkedIn.)
It might not sound like a lot of work, but it’s a sizable commitment for someone like me who has a day job and a freelance writing business and still tries to find time for life’s little frivolities. You know, things like eating, sleeping and laundry. There’s plenty of reading involved in a course like this if you’re like me and want to scarf down all the supplemental links too.
The first discussion for the course was held Thursday night, but I didn’t make it. So more on that aspect of the course in a future post. If you have specific questions about the program, toss ’em in the comments. I’ll answer them to the best of my ability. If you’d like to contact me privately, that’s cool too. Just use the contact form to send me a message.
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Emily paid the full price for enrollment in Mediabistro.com’s Ad Copywriting Certificate program and is not being compensated in any way for her reviews.