By Sherri Ledbetter
Business writing. When I was a fledgling writer, the term business writing was new and scary to me. BUSINESS. Business was important; business was BIG right? I wondered, what is business writing anyway?
In general, most writing for business is geared toward informing and persuading the customer. For non-profits, it may mean writing in a compelling way to obtain donations or funding.
The main goal in business writing is to get the message across in a clear, accurate and simple manner. Below you’ll find 5 types of business writing you need to master as a freelance writer in this niche.
1. Website Content: Trading Paper for Bullets
The hottest form of writing is for company websites and blogs. Web writing often includes the additional requirement of establishing a good rapport with your online audience. Web writing is more casual, with a more relaxed language and attitude.
Because computer screens are harder to read than printed paper, it’s a good idea to…
- Break paragraphs into chunks; 3 to 4 sentences at the most.
- If you have a series of items, use bullet points to save readers’ time.
- Boldface important words and phrases so readers can quickly see key points.
2. Press Releases: What’s the Company Up To?
Press releases, sometimes called news releases, are written to inform the news media of a company’s new product or service, award, promotion or other recent event. The goal is to attract media attention and generate publicity.
3. Technical writing: No Jargon Please.
Technical writing requires communicating about technical or specialized topics, such as:
- Medical procedures
- Environmental regulations
Technical writers provide detailed, how-to instructions. Examples of technical documents include: user guides, installation guides, tutorials and E-learning modules.
4. Grant Writing: Show Me the (Free) Money.
Structure, attention to detail, concise persuasive writing, and the ability to follow guidelines are skills needed as a grant writer. Grant writing involves writing proposals or completing applications in order to apply for funds. Companies requiring grant writing skills include non-profits and educational institutions.
5. Commercial White Papers: My Stuff is Better Than Their Stuff.
Commercial white papers are marketing documents written to emphasize the benefits of a particular product, technology or method. The goal is to convince the customer that the company’s product is the best choice. Commercial white papers are often used to generate sales leads and educate customers. The three main types of commercial white papers are:
- Business Benefits: Stating a case for a certain technology or methodology.
- Technical: Describing in detail how a certain technology works.
- Hybrid: Combining the two types above in a single document.
These five types of business writing are just the tip of the iceberg. How about speech writing, game writing, resume writing or book reviews? The list goes on and on. Which type of business writing do you think you would enjoy doing the most?