For example, I once made an arrangement to write several blog posts in exchange for some behind-the-scenes work on an old blog template that was giving me fits. The miracle worker I worked with got some great content, and I got a more functional site. It was a total win-win situation.
The more veteran the freelance writer, the less likely she is to rely on trading or bartering services. However, it still works out from time to time, and it’s a great way to build relationships with other small business owners. Before you barter though, beware!
Tips for Trading or Bartering
- Work with someone you trust. I don’t suggest finding a barter partner by posting anonymous ads or anything. Work with people who have a solid reputation in their field—whether they’ve established their reputation online or through real-life professional networks.
- Agree to the terms before the work gets started. It can be a little tricky trying to determine what’s a fair trade. Is writing worth more per hour than logo designing? It’s not always cut and dry, particularly when you consider the differences in experience levels. Work out the details of your arrangement before anyone starts work. No one wants to feel like they’ve become an indentured servant.
- Don’t trade for things you don’t need. Remember that your small business is supposed to make money. Politely decline an offer that doesn’t make good business sense. Trading limits you because you can’t, for example, pay the light bill with a new blog template. When money is what you need, take bartering options off the table.
- Know your worth. The most important part of setting up a trade for services is to understand what your services are worth. Stand your ground, because trading is a lot like negotiating. There are plenty of people out there looking to get something for nothing.
[stextbox id=”grey” caption=”About Word Carnivals”]This post is part of the January Word Carnival — a monthly group blogging event specifically for small business owners. (It’s the most fun you’ll have all month!) Check out the rest of the fabulous carney work here. [/stextbox]