Whether you’ve been approached by a potential client or you’re bidding on a freelance writing job posted on a site like Elance, Craigslist, or oDesk, at some point you’re going to have to prepare a freelance writing quote (or estimate or proposal—whatever you like to call it).
And then you’ll wait.
With fingers crossed and teeth clenched you’ll wonder if you picked the magic number—the one that says to the world, “I’m affordable, but I’m no word whore!”
Once you’ve delivered your quote one of three things will happen: the client will accept or accept conditionally, the client will decline, or the client will leave you hanging with no response at all.
Yeah, sometimes people bail without reason or warning immediately following your quote submission. You should be prepared for that. You should also understand it’s not you; it’s them. In every single case it’s them. Because—even if they think your prices are exorbitant and ridiculous—it’s on them to say it.
Tips for Preparing a Quote
- Do the math, and charge a respectable wage. Use your brain to calculate a competitive rate. My personal philosophy is that it doesn’t matter how you structure your fees. Charge by the word, the hour, the page or whatever. Just make sure it’s respectable. If you think there’s a chance the client could go either way, you’re probably in the target range. Oh, and be prepared to lose the contract, okay? Make yourself comfortable with that idea right now. Because if you’re willing to win at all costs, it’ll be ramen noodles and tomato soup for you from here on out.
- Spell out the particulars. Let’s say your quote includes a flat rate for professional blogging. Then you need to be clear about what that includes. Will you format the article for HTML? Will you upload the content? Will you be responsible for selecting topics, or will topics be provided to you? Don’t even talk about fees until you and the potential client are on the same page about the scope of the project.
- CYA. Be clear about the payment terms too. If you charge late fees, require an upfront payment, or have a returned check fee, list it in the notes. You look pretty damn professional when you cover all the bases.
- Nail the presentation. If you’re submitting a quote on a gig site like Elance, this part is pretty much handled for you. If you’re writing your own proposals, you can use something as simple as a Microsoft Word template. Since I invoice through Freshbooks (that’s an affiliate link), I use it to send my quotes too. It’s pretty darn simple, showing me when a quote has been viewed by a client and allowing her to accept with the click of a button.